PA Consulting Group's Charlie Henderson, a transport expert, is quoted in an article in the Financial Times on public perceptions of driverless cars. According to a recent survey, the majority of UK drivers believe driverless cars are unsafe.
The report found that: “The biggest concern among drivers was that an autonomous car would not be able to avoid an accident, with a third (34 per cent) citing that as their biggest reservation.”
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The challenge of winning over the public may be just as large a hurdle for the industry as designing the technology and winning regulatory approval to roll it out. Charlie points out that there is a “significant cultural challenge” before consumers will accept driverless technology.
He says: “Driving the car ourselves may not be as safe as having a machine doing it, but at least when we drive we feel safe because we have control over it."