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PA IN THE MEDIA

Public relations: Lenders fail to capitalise on social media

“People have been trained to be careful with what information to reveal relating to financial matters. So even with a legitimate channel provided by a bank, there’s a challenge as to whether or not people will use that."

 

NATHAN SAGE, PA SOCIAL MEDIA EXPERT

 

Sarah Murray

Financial Times

17 October 2012

 

 

PA is quoted in an article in the Financial Times on the role of social media in financial service. The article looks at why most financial sector companies are lagging behind other industries.

Commenting on this cautious approach, PA says: “People have been trained to be careful with what information to reveal relating to financial matters. So even with a legitimate channel provided by a bank, there’s a challenge as to whether or not people will use that.”

PA goes on to talk about how some banks are successfully using social media: “There are some exciting things around predictability, giving banks an indication as to where a market might be going. And banks are using social media to identify anything that shouldn’t be happening, such as fraud or mis-selling.”

You can read the article in full here 

 


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