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How to manage technophobes (or survive as a Luddite)


Rhymer Rigby

Financial Times

12 March 2014


Stephen Brooks, a people and change expert at PA Consulting Group, is quoted in an article in the Financial Times on the use of technology – and technophobia - in the business world. 

Talking about technophobia, Stephen points out that this can be transient and uses an example from working in the City of London when dealing systems first required dealers to enter transactions themselves. Stephen explains: “Many of the dealers were pudgy-fingered blokes who swore they would never use the system. But they all did in the end.”

Stephen also goes on to explain that, sometimes, what appears to be a reluctance to use technology is just an aversion to doing mundane tasks. Stephen notes that some of what appears to be technophobia may just be an aversion to mundane tasks: “You see a lot of partners getting their PAs to enter their expenses on to the system. It’s not a reluctance to use technology – it’s a reluctance to do stuff that is boring or tedious.” 

Finally, Stephen talks about a client being technology-averse. In this case, says Stephen, they are the ones who are paying so you can encourage but you cannot force: “If a client wants it handwritten, we’ll write it by hand.”


You can read the article in full here.

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