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PA IN THE MEDIA

Healthcare benefits from better patient data

Sarah Murray

Financial Times

17 February 2015


PA’s Frazer Bennett, a healthcare technology expert, is quoted in a Financial Times Innovation in Healthcare special report.

Frazer explains that it is important that people are ready to adopt new healthcare technologies when they are developed. Frazer points out that devices worn in the ear may prove most effective: “People are used to wearing things in their ears, from hearing aids to in ear headphones.”  

He goes on to say: “And if you think about the pathway between the outside of your ear and your brain, there’s not a lot in the way. So the ear is a brilliant anchor point for measuring things about you.”

On monitoring health indications constantly, rather than episodically, Frazer says: “Managing long-term conditions and preventive care is about changing people’s behaviour. And unless you keep a person in the loop, you’re not going to be successful.”




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