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PA IN THE MEDIA

Flying off the digital drawing board

"The tools must be used as part of a concurrent development and evaluation process.”

MIKE PATON, TECNHOLOGY AND INNOVATION CONSULTING, PA CONSULTING GROUP

Sarah Murray
Financial Times
16 June 2010

Mike Paton, technology and innovation expert at PA Consulting Group, has been quoted in the Financial Times Digital Business report, commenting on the changes that digital technology have made to the design process.  The article looks at how 3D and other digital tools are changing the way products are designed and manufactured.

Mike comments on how this new technology, and the haste to get products to market, can lead manufacturers to sidestep design processes.

Mike says: “This can lead to the wrong design being marketed. The tools must be used as part of a concurrent development and evaluation process.”

Yet, if the speed of design now possible means that companies need to do more research before rushing into the development of new products, digital technology also creates a level playing field, allowing smaller companies to innovate as rapidly as larger ones.

You can read the article in full here


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