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Dyson’s plan to join electric car race a big gamble 

PA Consulting Group's Steve Carden, a technology and innovation expert, is quoted in an article in the Financial Times. The article discusses UK company Dyson’s plans to develop a suite of fully electric vehicles by 2020. It notes that Dyson founder, James Dyson, first attempted to enter the automotive sector in 1993 with a filter for car engines that could remove harmful particles from diesel exhaust to produce clean air.

Commenting on the electric vehicle project, Steve says: “The chances of success are pretty high as Dyson is such a fantastic individual and makes things happen. [But] while Dyson is a brilliant manufacturer of things and has supply chains set up, there’s something about cars, which is an order of magnitude harder to make work.” 


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