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PA IN THE MEDIA

Dyson’s perfectionists invent a future beyond vacuum cleaners

PA Consulting Group's Steve Carden, a technology and innovation expert, is quoted in an article in the Financial Times. The article looks at Dyson, the UK company, and its ambition to move into frontier technologies such as AI. The company is currently known for its engineering inventions which transform everyday tasks such as vacuum cleaning.  

Commenting on this ambition, Steve points out that the company’s painstaking development process — some products have taken more than a decade to come to market — is out of step with the fast pace of many high-tech industries. He says: "The market for a vacuum cleaner is on quite a slow life cycle. In effect, you get breathing space [to optimise and improve the product].”  

 




   

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