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Digital advances drive functions together and lift IT spending

Stephen Pritchard

Financial Times

28 May 2014

PA’s Anita Chandraker, head of IT delivery, is quoted in an article in the Financial Times Connected Business special report. The article addresses the spending habits of the CMO and CIO and the similarities between both of their departments.

Anita explains that marketing now accounts for some of IT’s largest projects. “With the rise of digital channels, a lot of marketing-led IT spend is identifying customer needs, and predicting what customers are going to do,” says Anita.

You can read the article in full here.

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