Andy Sharman | financial times | 23 july 2015
PA’s Daniel Hirsch, a manufacturing expert is quoted in the Financial Times in an article about automotive prototyping.
The article explains that manufacturers are now shifting towards digital simulation models and how digital prototyping could help bring down development times as carmakers attempt to keep up with new rivals from Silicon Valley such as Tesla, Google and potentially Apple.
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On the new rivals, Daniel says: “The Apples and Googles have a completely different approach to how to develop a product.”
Although the industry believes that a car can’t be judged properly until it has been seen in the flesh and legal requirements mean carmakers must prove to regulators that they have crash-tested 10 physical cars, Daniel says that the trend to entrust more and more modelling to cost-effective computers will continue. He explains that development time has to be cut to match accelerating product refreshment cycles: “Computer simulations are the right way to do that.”