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PA IN THE MEDIA

Can you believe IT? What business can learn from cinema

Joia Shillingford
Financial Times
18 May 2010

The Financial Times Digital Business explores the business opportunities of 3D in its new series ‘Can you believe IT?’. This feature looks at the surprising possibilities of 3D, and the many areas where communicating in three dimensions can add value.

Rob Gear, manager of PA Consulting Group’s IT Innovation Unit, is quoted in the article. Rob's views are covered extensively and he gives his predictions on the future role of 3D. According to Rob, more mainstream business examples are likely to follow in areas such as data visualisation, training and simulation, and e-learning. Advertising is also likely to turn to 3D as the experience has great potential to draw customers in. Rob points out that there are already 3D advertisements in the cinema, and we may see these soon appearing on billboards.

Rob Gear is the only expert quoted.

You can read the article in full here.

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