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PA IN THE MEDIA

Business model still a challenge

“Universities should think about online platforms being more like Google, giving away all those fabulous products to build a valuable user base, than a website selling distance-learning”.

 

MIKE BOXALL, PA HIGHER EDUCATION expert

Chris Cook

Financial Times

14 December 2012

 

PA’s Mike Boxall, a higher education expert, is quoted in the Financial Times. Mike shares his view on whether massive open online courses (MOOCs) will ever be a serious source of revenue for universities.

Mike suggests a possible way forward for these online platforms: “Universities should think about online platforms being more like Google, giving away all those fabulous products to build a valuable user base, than a website selling distance-learning.”

Mike continues: “You have this huge audience of engaged people, along with assignment marks, areas of interest, social media conversations, and you are in contact with them for hours a day. Any marketing platform would kill for that.”

 

You can read the article in full here

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