PA Consulting Group’s Daniel Hirsch, an automotive expert, is quoted in an article in the Financial Times on car safety. The article looks at the number of road deaths resulting from drivers being distracted and how the industry is responding.
According to the article, car manufacturers are looking at how smartphones and driver assistance systems can be integrated to help people assimilate complex information more quickly and easily. Research is currently focused on technologies like gesture and voice recognition, eye tracking, touch controls and augmented reality.
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Daniel explains, however, that regulatory change is needed before vehicles with these technologies can be produced. He points out that manufacturers will be liable if the technology causes accidents.
Daniel says: “The regulation is in a mess at the moment and there are problems with variations between countries. People don’t want their cars to behave differently just because they crossed a border.”
Drivers will also need to be able to override automatic systems in an emergency, Daniel concludes.