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Artificial intelligence moves from sci-fi to daily life

PA’s client work for Rentokil Initial is mentioned in an article on Artificial Intelligence in the Financial Times Connected Business report. The article explains that smart technology is now being found in everyday items and in unexpected ways, including pest control.

PA worked with Google on a project for Rentokil Initial to produce mouse traps with sensors and wifi built in where the data collected is sent to a command centre.

The article explains that staff are only sent to the traps once an alert goes to the command centre – a more efficient process than routine patrols. Rentokil Initial has 20,000 such devices in 12 countries and has collected more than 3 million pieces of data so far.

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