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PA IN THE MEDIA

Apps aim to solve every mobile problem

This article in Digital Business, a monthly special report from the Financial Times, looks at the trend in software applications.  Mobile apps have transformed from being used only by IT specialists to becoming a phenomenon comparable only to the craze for distinctive ring tones a few years ago. PA's Dan Rossner is quoted in the article. 

Commenting on the growth of the mobile phone market Dan argues: “High-speed connectivity and improved user experience has accelerated mobile internet take-up and the ubiquity of the mobile device will make it the dominant connected platform. Globally, the number of mobile devices exceeds desktop devices by a factor of 10. Businesses should therefore be looking at how to achieve competitive advantage through this channel in the same way if not more so than they did with the advent of online services on the PC.”

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