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"It is difficult to plan for [a Greek exit from the euro], but I think you need to do some planning – maybe a central scenario, and also an extreme one."



Financial Times

31 May 2012

Brian Groom


PA’s Mark Thomas, a business strategy expert, is quoted in an article in the Financial Times. Mark gives his view on the emerging trend for companies to hold back on investment decisions until they have more confidence in the economic recovery.

Mark comments that, even if the eurozone crisis provokes a renewed economic downturn, companies should have an eye to opportunities as well as simply cutting costs. Mark draws on PA’s Managing Uncertainty survey which suggests that, in the recession of 2008-09, companies that saw the crisis as an opportunity to acquire assets cheaply or win market share from weakened rivals achieved a 10 per cent higher total shareholder return than those that did not.

Mark believes companies are poorly prepared for the consequences of a Greek exit from the euro: “It is a difficult business to plan for, but I think you need to do some planning – maybe a central scenario where things are not so disorderly, and also an extreme one.”

You can read the article in full here.

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