To read the full article in Spanish, click here.
Frazer Bennett, chief innovation officer at PA Consulting Group, is featured in El Universal discussing SMEs use of artificial intelligence and automation. His commentary is sourced from a recent Financial Times byline on this topic.
The article notes that while large global companies are investing in AI research and development and are often early adopters, small and medium-sized companies can also utilize the technology.
In fact, the adoption of artificial intelligence allows smaller companies competitive advantages over their larger competitors.
Frazer says: "With AI, the rules are different, and holding back is a dangerous approach. Since the technologies are so accessible and the benefits so great, there is no reason why SMEs should not welcome these advantages with open arms.”
He adds: "SMEs can take advantage of algorithms to anticipate what a customer may buy next. The ability to anticipate customer behaviour is improving all the time. AI also provides ways to improve and deepen relationships with customers through greater personalisation without having to employ large numbers of staff to provide a personal touch."
The article notes that in Mexico, AI could support SMEs in finding the best way to operate – and survive the competition. Artificial intelligence can both represent an innovative solution to problem solving as well as a way to reduce costs and improve the competitiveness of SMEs in the country.
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