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PA IN THE MEDIA

Superfast Britain? Myths and realities about the UK’s broadband future

"From Internet TV options to film services like Netflix. It’s all bursting into people’s living rooms, driving a need for superfast broadband.”

 

IAN ANDREWS, PA TELECOMS EXPERT

James Watson

Economist Intelligence Unit

1 November 2012

 

PA’s Ian Andrews, a telecoms expert, is quoted in an Economist Intelligence Unit report. The report looks at the case for the UK’s rollout of superfast broadband over the coming five years, to assess how realistic the hoped-for gains actually are.

In the report, Ian points out that there have been major changes in the way that many households now use their broadband connection, with a multi-user, multi-device and multi-tasking environment now common. A parent may be working from home, phoning colleagues and accessing e-mail, while a child is streaming video or music and updating his or her social media accounts at the same time. “These demands can severely draw down a broadband account and can interrupt services, given that household lines are not managed in the same way that corporate connections are.”

Ian argues that these demands mean there is a clear argument in favour of faster speeds in the home: “We’re seeing a lot of change in the sector, from Internet TV options to film services like Netflix. It’s all bursting into people’s living rooms, driving a need for superfast broadband.” Ian firmly believes that infrastructure improvements are required: “Else we will reach a point where networks are not performing and holding back the innovations we’re seeing on the consumer side.”

Ian goes on to suggest that ensuring pervasive access to basic broadband is as important as getting superfast connectivity to key users. Ian says: “We need inclusiveness; we need to make sure everyone comes along with us.”

 


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