PA retail expert, Erik Fagerlid, is quoted in an article in Dagens Næringsliv discussing the uptake of ecommerce by major grocery chains in Norway. Erik explains that Norgesgruppen is the first of the major grocery chains to move towards home delivery services.
Erik analysed the retail market and market share figures in other European countries. The figures show that a large share of the grocery market was taken by online only players, before grocery chains started providing online services to defend their position.
“The average market share of the market for online only stores before an established grocery chain entersis 0.4%. Last year, online only stores in Norway had 0.9 per cent of the market. It is only a matter of time before one of the three major launches its online operations”.
The article highlights how last year, Norwegians bought 164 billion grocery items in food shops – with 1.5 billion items bought online. PA predicts that there will be rapid growth in this area, with the latter figure rising to between four and ten billion by 2020.
Erik says: “Norgesgruppen is the first of the big chains placing their bets on online so it’s safe to say that the second and third largest companies will be quick to follow,” concludes Erik.