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PA IN THE MEDIA

The curse of meeting room silence

In Criticaleye's piece by Emma Riddell, Rachael Brassey, business transformation expert at PA Consulting, is quoted talking about how ignoring influencers outside of the top team is invariably fatal. “It’s about investing in middle managers and informal leaders at all levels. These leaders need their own stories that they are communicating authentically, and they need to be engaging with their teams.”

Rather than those at the top simply issuing top-down directives, there needs to be a network – like a beehive – of those informal leaders, at all levels, who are demonstrating the change by the values they exhibit and the things they do, she continues.

Emma Riddell writes “with so much to consider, business leaders will no doubt be glad to get to the end of a transformation. So, when should they announce that the change is finally over? The answer is, increasingly, never.”

“Transformation is a business as usual capability,” Rachael explains. “These days, organisations don’t do a five-to-ten-year programme and stop, and then five years later start the next one.”

She adds: “What we’re seeing far more of now are constant, micro-level changes on an ongoing basis. This means organisations need to build an enduring capability for transformation and change.”

Read the full article on Criticaleye

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