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PA IN THE MEDIA

How to manage unstructured data for business benefit

 

 

Stephen Pritchard

Computer Weekly

5 October 2012

 

PA’s Stephen Black, data management expert, is quoted in an article on unstructured data, in Computer Weekly. Stephen talks about how the analysis of unstructured data cannot be driven by the IT department or technology availability alone.

“The right way to do it is not to start with the technology, but understand what the business is about. You need to have a clear vision. You need to work back from that to the source of the information. But it is also true that questions that you couldn’t answer ten years ago are answerable now.”

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