PA’s Erik Fagerlid, food supply chain expert, has commented in an article about the growing popularity of online grocery shopping in Norway.
The article describes how the number of Norwegian companies offering online grocery shopping has grown in recent years, and that several large supermarket chains are preparing to launch an online shopping service. Erik explains that online grocery shopping is likely to become ingrained in Norwegian culture.
“In our neighbouring countries there is a lot of web shopping. Why should Norway be different,” Erik asks.
In the article Erik estimates that Norwegians soon will buy 10 percent of their groceries on the internet, as shops begin to offer better assortments, prices and delivery deals.
He goes on to explain that the Asker/Bærum districts are an interesting area for many web-based grocery companies:
“This is an area with many people and short distances, and therefore is easily administrated. In addition, these people do a lot of web shopping and have high purchasing power,” says Erik.
Commenting on the fact that previous attempts by supermarkets to launch online shopping services have failed, Erik predicts better success in the coming years:
“Consumers were not ready for this ten years ago. Today, people are more used to web shopping,” he explains.