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Relocation is a matter of moving an entire culture

PA business transformation expert, Olaf Valentin Kjær, has been quoted in an article in Børsen about the importance of building a strong business case when initiating large relocation projects.

The article refers to DSB (The Danish Railway Company) and their extensive relocation project, which PA supported by providing advice and sharing knowledge. This relocation involved 1,300 employees and was managed in a top down way but also reflected feedback and engagement from the employees.

Olaf underlines that it is crucial that management realises that relocating a large company is more than just ordering the right number of storage boxes.

Olaf says: “First of all, management must be committed to a relocation project. Secondly, management needs to agree on the overall target of the relocation and make a detailed business case about why it is needed, how it will affect the employees and to what extent employees should be involved. Our experience shows that you get the most value from a relocation when it is dealt with as a strategically important project.”

Olaf goes on to say that among the most important parts of a relocation project are the need to improve the work environment and make it support the way people work best, e.g. in smaller project teams. Moreover, the overall strategy for the use of technology should involve infrastructure, budgets and the future organisation of employees and work processes.

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