PA’s thinking is mentioned in an article which looks at why online shopping is becoming increasingly popular in Denmark.
The article explains that according to PA, online grocery shopping accounts for 1 per cent of the total market, corresponding to an annual turnover of DKK 1.2 billion. Other figures show that more than half of Danes expect to shop for their groceries online in 2014.
The article goes on to explain that PA estimates that 6 per cent of all grocery shopping will be done online by 2020, corresponding to a turnover of DKK 7 billion.
To read the article in full, click here