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Major Danish business daily features PA experts’ view on the ‘zombie economy’

"Hard times call for brave decision-making and innovative thinking."



18 January 2010

PA Consulting Group’s CEO, Alan Middleton, and Mark Thomas, leader of PA’s strategy practice, have been featured in leading Danish business newspaper Børsen, following their presentation to the Børsen Executive Club on the ‘zombie economy’.

The article quotes Alan and Mark extensively on what Danish leaders need to do to succeed in the ‘zombie economy’. Alan and Mark advise leaders not to be too optimistic about recovery and to recognise that business as usual may be some way off.  

“We live with great uncertainty and in a very vulnerable situation where we potentially face a second wave. Businesses have already reduced costs tremendously, but they are far from effective enough. This is a new world,” Mark Thomas says. 

Alan Middleton adds: “Hard times call for brave decision-making and innovative thinking. It’s about adapting the business for purpose, innovating beyond the usual framework of the business and transforming the business to act in a clean and smart world.”

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