B2B Marketing reports news of PA Consulting’s latest acquisition - specialist digital service design and engineering agency, We are Friday (Friday).
The article explains that PA’s move aims to enhance its existing expertise in digital service design, digital transformation, and modern engineering. It then notes Friday’s work with global organisations such as TalkTalk, Aetna and Jackson Hewitt to help re-design customer experience and improve technology.
The article then goes on to list PA’s latest acquisitions, including digital customer insight and strategy consultancy Sparkler, in May, and innovation and product design agency Essential Design in October.
Jiten Kachhela, global head of digital at PA Consulting, says: “We are absolutely delighted to welcome the Friday team to PA. The arrival of Friday is an exciting addition to PA and supports our purpose, ‘We believe in the power of ingenuity to build a positive human future in a technology-driven world’.”
Founding partners of Friday, CEO Alex Wright and CTO/COO Chris Walker, were also quoted, saying they’re passionate about making organisations work by transforming them from the ground up: “As part of PA, we can do this for more clients, at great depth and scale, and with greater impact by applying the complementary expertise and capabilities PA offers.”