PA Consulting’s Adam Hughes is quoted in an article in Arabian Business. Adam talks about the consulting industry and the value it brings to clients.
The article talks about PA and how it continues to be “a partner of choice for the public sector, including the government in the UK as well as Saudi Arabia. In the Middle East, nearly 50 percent of the firm’s work in the region is for government clients.”
Talking about some of the negative perceptions of other consulting firms, Adam comments that: “[Other] people say that we’ll come in and increase your internal capabilities and knowledge transfer but none of it materialises.”
It also doesn’t help “when a lot of consultants overstay their mark, keep billing and building on. It may have worked in some places but in others there’s been a lot of failure,” he says. “The way the word ‘transformation’ has been bandied about, I think trust has been lost with some management consultancies.”
The article goes on to comment on PA’s innovation work. It talks about the results of PA’s partnership with Skipping Rock Labs to create an edible alternative to plastic packaging. It also talks about PA’s work with Ora, a kitchen towel that “is among the best-selling products in its class in the UK,” says Hughes.
Talking about the importance of client relationships and proven results, Adam comments: “Over 25 years, a lot of my business, and therefore PA’s business, is through referrals. So we are seeing a lot of repeat business.”
Adam explains that these strong relationships are thanks in part to what he calls “the red face test.” He explains: “If I give someone a piece of advice I’d like to be able to look myself in the mirror and not be embarrassed,” he says. “That puts the onus on us as consultants, to show real capabilities, such as pace, agility, and ingenuity, and leave when the job is done.”