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Rema 1000 enters into battle of online shopping

Read the full article in Norwegian

PA is quoted in an article in Aftenposten discussing high street grocery chain, Rema 1000, entering the online market. PA’s retail expert explains that the online grocery shopping market will now experience significant growth – with established chains beginning to invest millions.

Despite the high street chains previously stating they are not confident sell groceries online can be profitable, they now appear to be changing their stance. Menu, which belongs to Norgesgruppen, opened its online store a few months ago, and competition is intensifying with Rema 1000 buying into the already established online grocery store,, with a 10 per cent stake.

PA says: “We're going to see a sharp increase in e-commerce now that grocery chains are becoming a shareholder in online companies – bringing Norway in line with what we see abroad. It is a natural development that both Menu and Rema are going into this market and we will probably see others follow suit.”

Organisations’ e-commerce business will still be small compared to sales in their physical stores, but it is still impressive how quickly online companies such as, and have grown: “One thing that is important to remember is to ride out the novelty factor – and ensure customers are kept happy. And we think this can be achieved as online shopping is cheaper, saves people time and gives customers a better selection of products.”


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