PA retail expert, Erik Fagerlid, has been quoted in an article in Aftenposten discussing the success of fast food giant, McDonald’s, in Norway.
The article highlights how the chain’s 2014 turnover was over 1.5 billion krone – an increase of 5.6 per cent from the previous year.
Despite the fact consumers say they are concerned with locally produced and healthy food, Erik says this is not reflecting in their shopping carts because cheap, unhealthy food is so readily available.
Erik says: “In Norway we see an extreme polarisation. A proportion of the population eat healthy and exercise, but an increasing share does neither. This trend is reinforced by the fact unhealthy food is getting cheaper and cheaper. It is therefore unsurprising McDonald's is doing so well.”
Erik points out that fast food chains spend a huge amount of money on marketing, the restaurants are well placed and are open nearly around the clock. Another contributing factor is that, on the whole, Norwegians go shopping four times a week – acting on impulse and without a shopping list.