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Long road ahead for the electric car!

“The electric car on its own cannot resolve our dependency on oil and diesel but it can, despite its shortcomings, be a step on the way.”


Andreas Broryd, PA electric vehicle expert

Vi Bilägare

23 November 2012


In the latest edition of the car magazine ’Vi Bilägare’ there is an article about the future of the electric car, published by a PA strategy expert.

The electric car is widely debated to be the vehicle of the future and expected to resolve our dependency on fossil fuels. Car manufacturers introducing new electric cars get a lot of attention in the media. “The Swedish Government’s demand for a ‘super eco-car’ also points to the electric car as the solution, and now the new owners of the recently bankrupt SAAB will start producing electric cars. However, there is a long road ahead to the electric car society.”

It is useful to increase the focus on the electric car as it has many benefits. It is energy efficient and does not emit any exhausts. But in the short run there are some factors which speaks against it; the batteries need to be recharged frequently; batteries are also expensive; need to be changed regularly and their performance is reduced in the cold weather.

“The electric car on its own cannot resolve our dependency on oil and diesel but it can, despite its shortcomings, be a step on the way. Several alternative solutions will be needed; electric cars, cars that run on bio-gas and other types of bio-fuel.” There is also a need for other types of transportation, as well as a change in the behaviour of motorists. Today we are travelling to work in large cars, suitable for carrying five or more people, with top speeds of 200km/hr, but on average only one person travels in the car at a speed of no more than 50km/hr. There is a need to progress the development of both battery- and engine technologies. In the long run, electric vehicles may dominate the market, but before we get there we need several options for resolving the challenges around energy efficiency. It would be exciting if SAAB’s new owners went back to its roots and started manufacturing cars based on aviation technology, made out of lightweight materials and with designed to have low wind resistance.

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