Skip to content

Share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page
PA IN THE MEDIA

How to let innovation spread its wings

Read the full article in Danish

PA’s Mads Kjøller Damkjær, an innovation expert, has had a byline article published in Ugebrevet Mandag Morgen. The piece outlines how to ensure an innovation unit is a successful and integrated part of the organisation. First of all, argues Mads, creating an innovation unit requires thorough preparation and brainstorming with peers about the success criteria and how to visualise the journey. Once the unit is up and running, focus should be on talent and competencies. 

He says: “The people with the strongest innovation skills are what I call ‘project talents’. To them, a steady income or regular working hours are not a priority, the project itself is. These talents often prefer to be freelancers working on exciting projects.” 

Another key to successful innovation is to be client-centric. According to Mads, new innovation units must bring products to market in an agile and fast way, and let clients test them. Lastly, communicating successful innovation is critical.

“The biggest mistake when creating a new innovation unit is to spend too much time on building new processes that are never used or communicated. Talk about your success and tell people what you do and why you do it,” concludes Mads.

Mads Kjøller Damkjær is an innovation expert at PA Consulting Group 







Contact the innovation team

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy. 

×