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How to let innovation spread its wings

Read the full article in Danish

PA’s Mads Kjøller Damkjær, an innovation expert, has had a byline article published in Ugebrevet Mandag Morgen. The piece outlines how to ensure an innovation unit is a successful and integrated part of the organisation. First of all, argues Mads, creating an innovation unit requires thorough preparation and brainstorming with peers about the success criteria and how to visualise the journey. Once the unit is up and running, focus should be on talent and competencies. 

He says: “The people with the strongest innovation skills are what I call ‘project talents’. To them, a steady income or regular working hours are not a priority, the project itself is. These talents often prefer to be freelancers working on exciting projects.” 

Another key to successful innovation is to be client-centric. According to Mads, new innovation units must bring products to market in an agile and fast way, and let clients test them. Lastly, communicating successful innovation is critical.

“The biggest mistake when creating a new innovation unit is to spend too much time on building new processes that are never used or communicated. Talk about your success and tell people what you do and why you do it,” concludes Mads.

Mads Kjøller Damkjær is an innovation expert at PA Consulting Group 

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