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Creativity will have a huge impact on tomorrow’s management style

Read the full article in Danish

PA’s Mads Kjøller Damkjær, an innovation expert, shares his view on how companies can learn from creative industries such as music, architecture and design to grow their businesses and attract talent.

According to Mads, creative leaders often have a different perspective on management and are more likely to embrace new technological challenges and opportunities. They understand the potential of a design-orientated mindset, where intuition, creativity and a hands-on approach form a strong basis for actions and solutions. Moreover, a more creative management approach also strengthens the creativity of the employees and their ability to fail, allows them to learn from their mistakes and to improvise when creating new products and solutions.

Mads says: “Creative competencies such as empathy, intuition, creativity and critical thinking are all design-related competencies in high demand, . This combined with the rapid changes in the use of technology enables companies to refine themselves and identity new challenges, opportunities and exciting new products and solutions.”

If a company wants to use design successfully in their management approach, they need to include designers in the management team and let them make strategic business decisions. Moreover, a design-based business helps increase a more customer-centric approach, which supports the development of entirely new business ideas. Finally, leaders must take a different approach to their innovative employees.

“We need to move away from our traditional and slightly out of date way of creating organisations, and focus on creative talents and leaders. This, I believe, is the only way companies can create growth in the years to come,” concludes Mads.

Mads Kjøller Damkjær is an innovation expert at PA Consulting Group 

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