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True innovation requires behavioural change

Read the full article in Danish

PA’s Stefan Knapp, a business transformation expert, has had a byline article published in explaining why innovation is necessary for survival. According to Stefan, innovation is a concept with its own built in dilemma. He outlines how most people agree companies must keep innovating but how reinventing products and services is a tough nut to crack. 

The article explains that changing behaviour is against human nature unless it’s a threat to our very existence. 

Stefan says: “Innovation is absent because leaders are unable to foster innovation as a natural part of the company’s DNA. Moreover, the inability to create a trial-and-error culture, room for leadership and new competencies makes it very difficult to implement a true innovation culture.” 

According to Stefan, the leaders who work with a trial-and-error approach are able and willing to kill projects that are bound to fail and start new ones. Creating room for leadership means having confidence in company leaders and their ability to drive an innovation agenda. Finally, creating new competencies means understanding and defining the skills you need to be innovative. 

“Innovation leaders such as Steve Jobs and Elon Musk have a rare ability to perceive the reality of the future in the present and act on it,” concludes Stefan.

Stefan Knapp is business transformation expert at PA Consulting Group 

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