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Employers face online challenges

"We use LinkedIn and Facebook to source people, and through these connections, we can understand them better."



Stephen Pritchard

Financial Times - Executive Appointments

9 February 2012


PA’s Kate Wood, global head of HR and recruitment and Richard Sturla, a consultant in shared services and outsourcing have been quoted in a case study as part of FT Executive Appointments.

The article explains how social media has created openings for job-seekers and another avenue for recruiters to search for their perfect candidate.

The case study explains how Richard found his role at PA through Facebook: "I had heard of PA, but I came across their head of recruitment, Kate Wood, on a Facebook page for an old boy's rugby match.

"She was kind enough to answer my questions and then passed me on to the head of graduate recruitment. The company has a Facebook page and LinkedIn profile, but a formal process too."

Kate comments on social media as a tool for finding potential employees: "Social media are of growing importance for everyone and we have to keep pace. We use LinkedIn and Facebook to source people, and through these connections, we can understand them better.

"And by doing that we can present the firm in a way that excites them."

Richard continues: “I would have viewed the website, as this was one firm I was considering applying to. But having that interactivity and two-way dialogue was very beneficial.

“Being known as an attractive employer is a long-term project, and it is not something you can switch on or off.” 

 You can read the article in full here.

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