PA IT strategy expert, Søren Lehn, has had a byline article published in Computerworld, looking at the ‘digital gold’ in IT departments and how companies can make the most of it. According to Søren, ‘digital gold’ are IT specialists with the ability to change and adapt to reflect changes in customers’ preferences and buying behaviour. With their IT and technology capabilities, these IT specialists can help design IT-driven products and change as fast as customers require. The question then is, according to Søren, why IT specialists are still stuck in the IT department when they should be working throughout their companies to support the overall business.
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Søren says: “IT departments should regard themselves as having very special skills and get out of their comfort zone. They not only help reduce costs and improve internal processes. They drive innovation and product development, and should be acknowledged for this important contribution.”
Søren draws on findings from PA’s innovation report which reveals that far too many companies waste innovative ideas for avoidable reasons, such as failing to use technology and digital platforms when implementing new innovations. Moreover, companies don’t make the most of employees that have an innate digital instinct and can help drive these important changes. To do so, companies need to take a more fluid approach to talent management. Søren refers to a new report from PA that recommends leaders adapt their approach to talent recruitment and retention to reflect these contemporary challenges.
“Figures from the report show that only 18 per cent of chief executives adapt their talent management approach to the company strategy. But if the corporate strategy reflects an otherwise innovative and IT-driven company, then these companies have severe problems,” says Søren.
Søren Lehn is an IT strategy expert at PA Consulting Group