Skip to content


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page

Getting ready for the new digital era

Søren Lehn


13 February 2014


In his regular blog, PA Digital Business expert Søren Lehn comments on a new trend, where people are able to connect via the internet in real time not only with each other but also with machines, gadgets and devices. Søren refers to this as the ‘digital connectome’.

“The complex mass of elements in the internet holds opportunities that we haven’t even begun to imagine yet. It will change companies’ business models and transform the way we live and work,” writes Søren.

According to Søren, one of the most noticeable things about this trend is automation. Today, people can use digital technologies to control their coffee machines, monitor their homes and manage their health, all remotely. The focal point of this is the tablets we use in our everyday lives. In the long term, these connected units, of which there are 3.2 billion worldwide, will be able to interact directly with people.
“If companies are to survive and thrive in a world where digital automation takes over, they need to adapt and re-invent themselves, and think of completely new business models,”
says Søren.

To read the article in full click here.


Søren Lehn is an IT expert at PA Consulting Group

Contact the IT transformation team

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.