We believe it is possible to uncover hidden insights using emerging technologies including social media, wearable technology and leveraging the connected world we live in.
Social media records people’s lives and their affinity with others. 1.5 billion pieces of content are produced every hour. This provides a huge source of personalised information and unprovoked opinions about the medical devices they use and their thoughts about their conditions. Social intelligence (SI), using key words from comments, can build a rich picture of people networks such as their gender, location, age, association, hobbies and much more.
In the last few years there has been a huge explosion of consumer based products and apps that measure many aspects of human performance e.g. how well we sleep, our activity levels, heart rate levels, other objects we interact with, concentration levels and even our emotional state. Sensor technology is low cost, easy to incorporate and offers a huge opportunity in user research to measure and quantify performance or mine insights that were previously unavailable.
Mobile communication offers a huge opportunity to connect with study participants remotely. We can interact with them via virtual world such as augmented reality or specifically tailored apps and games to mine new insights from hard to reach subjects. The advent of smart glasses such as Google Glass also offers a socially acceptable way of directly seeing what a user sees and even direct and ask questions discretely to them in the field.
Smart use of technology in usability studies and user research is not new and the ability to measure human performance, physiology or even emotional state and crunch large amounts of data has been around for many years. However, with recent advances in mobile communication technology and consumer appetite for social media, advanced forms of technologies and apps are far more readily available for consumer use. This has created a great opportunity for the way we can collect new forms of data to add richness to the studies and research we run at PA and to enhance our usability research.
Breakout opportunities in market research through the application of new technologies have clear benefits and enable richer insights to be gathered around product use and patient behaviour.
PA is uniquely placed by drawing upon its combination of in-house technology and design. PA’s human factor team have gathered consumer and patient insights over many years from multi-sector work. Our human factors philosophy is integral with the way we work whether designing consumer products, medical devices, IFUs or packaging. Enhanced usability delivers great consumer experience and improves user compliance.
Our human factors services cover ethnography, VOC insight gathering, consumer research, ergonomic studies and usability studies through to regulatory submission.
Data from: http://vandrico.com/database,