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Product design: why customer experience is everything

 "The USB-powered toothbrushes are portable and feature a suction cup base that allows them to be attached to almost any flat surface. The Brusheads also feature intelligent sensors that recognise brushing patterns and play audio messages to encourage better brushing."


The Brusheads are a new concept for children's toothbrush and a brilliant example of product innovation from PA's product design consultants. At the heart of our product design work is the ambition to achieve market success for our clients by identifying and satisfying customer and user needs, and delivering a superior customer experience.

Working closely with our clients to generate valuable insights, we deliver product innovation solutions that addresses new market opportunities, delights consumers and builds value.

We take a human-centred approach, informed by insights and technology to drive product innovation and enhance the customer experience at each interaction.

More about our product design consultants

Embedded in PA’s business, our product design team is a group of highly creative product, experience, packaging and interface designers. We exploit PA’s insight, technology and total development capabilities to deliver the edge over more generic product design agencies.

We’ve been fuelled by a passion to deliver product innovation for over 35 years, employing a portfolio of proven product design skills, tools and techniques to develop tailored solutions to meet your business challenges.

To find out more about our product design capabilities, please contact us now.

Contact the technology innovation team

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