At PA, we believe in the power of ingenuity to build a positive human future in a technology-driven world. And through our work, we’ve repeatedly proven ingenuity sparks when people with diverse views, different experiences and unique perspectives combine and collaborate.
We’ve seen it time and again as we’ve helped clients take innovations from novel concepts, through complex strategies, to market-leading products and services. That’s why, for more than 75 years, we’ve brought together diverse teams of experts to create opportunity from the complexity facing our clients. And it’s why, through our recent acquisitions, we’ve brought innovative minds into our firm, with different views to add to our design, strategy and engineering expertise.
Most recently, in June 2020, Astro Studios joined the team. Astro helps its clients to deliver brand communications, user-centred design as well as creating new brands, products and experiences. Astro complements PA’s global capabilities in strategy, innovation, product design and engineering and manufacturing process improvement. Headquartered in San Francisco, Astro provides PA with a West Coast centre of excellence for innovation and design. The team will work in partnership with PA’s long-established Global Innovation and Technology Centre in Cambridge, UK and Essential Design in Boston. In a world where strategies, technologies and innovation collide, the combination of PA, Astro and Essential Design’s capabilities will enable organisations to holistically transform the way they bring new brands, products and experiences to market.
In June 2019, the team from 4iNNO joined us. Based in Cincinnati, Ohio, they’re specialists in innovation. They have a strong history of delivering new product platforms to drive major innovations and top line growth for leading global consumer brands. Their ability to deliver world-class strategy, consumer insights and research and development are vital as our clients face fundamental changes in consumer buying behaviours. Together, our diverse teams of experts are helping clients take innovations from idea through development to commercialisation.
We Are Friday, a specialist digital service design and engineering agency based in London, became part of PA in December 2018. Having helped the likes of HSBC, Nuffield Health and the British Red Cross enhance their digital services, their unique experiences and digital-first perspective are bolstering our innovation team. Together, we’re helping global organisations reimagine and redesign their customer experience, improve the technology that powers them and develop the capabilities to better manage that technology themselves.
In October 2018, we also acquired Essential Design, the Boston, Massachusetts, based innovation strategy and product design business. These experienced researchers, designers and engineers inform and translate innovation strategy to create breakthrough physical and digital products, such as designing the Hydrow connected home rowing machine and distilling the visual identity of Woodford Reserve bourbon to build a stronger brand. In a world where strategies, technologies and innovation collide, our combined capabilities are helping clients transform the way they bring new products and experiences to market.
London-based Sparkler, a leading digital insight and strategy consultancy, also came into the PA fold in 2018, in May. Their customer insight, brand strategy and service design expertise have helped the likes of Microsoft, Diageo and Uber go further, faster. Together, we’re helping clients understand and respond to shifts in their customer and competitive landscapes, and to seize the opportunities of disruptive change.
Finally, in December 2017, we brought in Nyras, the international aviation consultancy. They’re the only consultancy in the air transport industry authorised by the Financial Conduct Authority to undertake commercial and transactional advisory services in the aviation sector. Combined with our diverse teams of experts, this experienced team of industry professionals is helping our aviation clients with complex strategic and operational change, and business restructuring.
Creating opportunities from complexity requires a wide variety of skills and thought. Organisations must think differently if they’re to find innovative solutions to their problems. Crucial to this process is fostering an environment of creative dissonance – where people with different skills, views and experiences collaborate with common purpose. Through our five recent acquisitions, we’re building diverse teams of experts that can truly bring ingenuity to life for our clients.
Find out more about how we bring ingenuity to life