"Organisations have fortified corporate walls and innovated behind closed doors. To successfully address personal mobility challenges, they need to collaborate within an ‘innovation eco-system’; in relation to technology and business models.”
Charlie Henderson, PA transport expert
The cars of the future will be shaped by three major challenges: the need to reduce emissions, rising congestion and increasing demand for flexible mobility. No single company, government or industry cluster will be able to resolve these challenges on its own.
To develop the cars of the future successfully, organisations from across different industries will need to work collaboratively and with government, bringing together ideas, talent and intellectual property from beyond traditional boundaries.
The car has underpinned economic growth by linking producers to consumers, facilitating social integration and creating innovation. Today, it faces three challenges:
Collaboration among industries and with government to address these challenges means that the cars of the future will be markedly different from cars of today.
In response to environmental concerns and limited oil, the automotive sector is developing alternatives to oil-based engines, although these are some years from being economically viable. In the medium term, governments will encourage the use of electric vehicles through purchase/usage tax incentives. However, in the longer term, once electric vehicles become more prevalent, the cost of doing so will not be sustainable.
Vehicles already provide drivers with data on speed, location and fuel economy. Third parties also increasingly supply cars with traffic information services. Future will collect and use a much wider range of information as part of the ’internet of things’ where everyday objects such as cars will carry an individual online profile. For example:
The cars of the future will be put to use as part of the innovative models being developed by different types of organisation to provide more flexible mobility solutions:
PA is working with a range of private-sector companies, government and academia to help develop future cars – fostering convergence of energy, infrastructure, technology and automotive companies. This includes providing information to road users, developing new business models (e.g. car-sharing schemes) and developing strategies for technology exploitation.
To find out how PA can make the cars of the future part of your organisation's future, please contact us now.