Rhea Patten,
Keith Thornley,
Jason Walley
Technological improvements mean businesses can deliver true personalisation, tailoring products to individuals based on their preferences or biological data. But how can they get it right? Read more
Personalisation insights
Richard Claridge
As customers demand more personalised, sustainable products, manufacturers must re-examine their process controls and measures, and bring in machine learning to automate manufacturing process optimisation. Read more
Wil Schoenmakers
Today, personalised products are typically just customised. But technology is making true personalisation possible. We explore the five secrets to getting personalisation right. Read more
Sharad Patel, data privacy expert at PA Consulting, discusses how businesses can strike a right balance between personalisation and privacy. Read more
Jenna Phillips
Personalised beauty products create the opportunity to stand out in a crowded market, unleashing rapid new growth. Find out how to make them a reality. Read more
Imagine you want to make 10,000 chocolate bars or packs of crisps per day, each with a customised flavour, packaging or shape? Doing this with conventional manufacturing methods isn’t easy. So whats the solution? Read more
PA's Jamie Stone, Global head of design for PA's consumer industry discusses direct-to-consumer, e-commerce and how brands can differentiate themselves in a competitive market. Read more
Steve Clarke
Consumers increasingly want customised products. And with the latest manufacturing technology, it's possible to give them what they want without breaking the bank. Here are just some of the ways you can create personalised products for your... Read more
