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Digital Specialists

PA is able to provide individual digital specialists to work on a wide range of services, programmes or projects across Government and the public sector.

We recognise the need for our people to work alongside client teams and with other suppliers and contractors. Our people are used to working like this and come with a one team mentality and focus on working with others to drive the outcomes you seek - regardless of whether we supply you a single specialist, or two or more. Our specialists can deliver their expertise to both strategy, discovery and delivery projects.

All our specialists have deep expertise in their chosen field and we ensure they have the right training and experience to meet your needs. Even if there is only one PA specialist onsite they always have immediate backup of an accountable manager and instant access to over 2,500 other experts at PA.

Agile coach

We have over 200 Agile specialists who, as well as having hands-on experience of delivering in Agile environments, can also help embed an agile culture through coaching at individual, team, manager, programme and portfolio levels. We have worked with a range of clients, including the Home Office and a large global Pharmaceutical company, to coach them on the use of Agile techniques. 

Our Agile specialists are certified in:

  • Scaled Agile Framework Trainer (SPC)
  • SAFeAgilist (SA)
  • SAFe Practitioner (SP)
  • Certified & Professional ScrumMaster
  • Certified Product Owner

Business analyst

Our Business Analysts are experienced in analysing services, processes and systems across all sectors, both public and private.  They are all skilled in bridging the gap between technical specifications and business requirements, and are adept at working within multi-functional agile teams. Our senior business analysts have strong track record in influencing their stakeholders, while our more junior business analysts are trained in a wide variety of requirements gathering toolsets. 

Our business analysts are experienced across:

  • User experience and user centred design
  • Business analytics
  • Acceptance criteria and testing
  • GDS / Digital by Default Government standards
  • Digital transformation programmes
  • Cloud technologies

Content designer or copywriter

Our designers and copywriters work within user-centred teams, producing deliverables that are co-created, tested and iterated with end users. They create clear and simple content to meet user needs. We have created content that has engaged millions of citizens on the NHS Choices website; made the Foreign & Commonwealth Office’s digital presence more compelling; and helped diverse groups such as health researchers, solicitors and benefits advisors to address their users' omnichannel needs.   

We can help teams with:

  • Information architecture
  • Editorial design and wireframing
  • Copywriting and nomenclature
  • Design principles, guidelines and style guides
  • Interaction assets and patterns

Cyber security specialist

We have over 130 cyber security consultants, bringing together experience and lessons learned from government, defence, energy and financial services. They are specialists in security architecture, security assurance, embedding cyber security thinking and creating an effective security culture. For the last decade we have been acknowledged leaders in protecting the operational technologies that form the UK’s CNI, developing the Government’s best practice guidance. We played a leading role in the development of the new cyber security standard PAS 555 to assist businesses pragmatically manage cyber risks. Recently we led the design of CERT-UK and we have developed best practice for managing employee risk for CPNI.

Our team hold the following accreditations:

  • Council of registered Ethical Security providers (CREST)
  • Institute of Information Security Professionals (IISP)
  • Payment Card Industry Qualified Security Assessor (PCI QSA)
  • Global Industrial Cyber Security Professional (GICSP)
  • Certified Information Systems Security Professional (CISSP)
  • IS0 27001 Standard for Information Security Management Systems (ISMS)
  • Certified Professional and Certified Security Architect (CESG)

Delivery/project manager

Our project and delivery managers are working on some of the largest change programmes across the public sector including the Home Office, the Department of Work & Pensions and across Health. They ensure projects remain on time, specification and budget. We also have rich experience of driving digital transformation in the private sector in Utilities, Healthcare, FMCG and Financial services.

We are highly experienced in the delivery of digital projects; able to drive delivery with multi-disciplinary teams, managing projects in agile, working to GDS methodology and ensuring services meet their objectives and end user’s needs. We understand that digital projects are often different to traditional IT projects, demanding deep domain knowledge in particular technologies, user needs and 3rd party ecosystem integration like social media. We have a rich pool of experts to draw on and can find the perfect match for you needs.

Our project managers are qualified in:

  • PRINCE2®
  • Certified & Professional ScrumMaster
  • SAFe Practitioner (SP)


Our designers are focused on using user-centred design to create products and services which meet their user needs. Aligned with GDS working practises they work across the lifecycle; shaping service design with Government as a Platform thinking, carrying out detailed interaction design across a host of digital touch-points as well as executing graphic design and prototypes. Our Service Designers are also able to get into the operational design of services, the processes, rules and structures that sit behind great digital services.

Our designers are experienced in:

  • Service design
  • Experience design
  • Interaction design
  • Information design
  • Graphic design
  • Prototyping 
  • and of course understanding and engaging the end users.


Our developers deliver user-centric cloud, mobile and wearables software, using agile and DevOps engineering techniques in teams that can rapidly deploy high-quality back end and front end digital solutions. Our developers are excellent communicators and team players who understand the needs of businesses and users and can work to outcome based briefs and well as specific requirements. They used to working in agile teams – often providing agile skills transfer to the client team that surround them. We are also happy to work, and often work in, multi-supplier environments. We work with a broad range of technologies and solution platforms.

Communications specialist

People are much more likely to be engaged and energised by a change process in which they are informed, are participating in and when they clearly understand the benefits for themselves and the organisations as a whole. We have a deep pool of experienced change communication specialists who can help you define and deliver the most effective change communications to your stakeholders.

Performance analyst

We have over 70 consultants in our Business Intelligence and Analytics service who are experts in advanced modelling and analytics. We help clients determine the way forward on their toughest questions and arm them with compelling diagnosis and visualisation to create shared vision and a drive for action. We design approaches for improving organisational performance through integrated use of analytics and we develop sophisticated business intelligence tools that deliver robust insights on an ongoing basis. Our rich portfolio of analytics work includes award winning cloud based information provision in the NHS.

Portfolio manager

Our portfolio managers have experience of managing portfolios of projects and programmes and come with experience as product owners, developers and digital channel experts. They are skilled portfolio managers, often from within digital transformation programmes, able to understand the interdependencies and risks of programme portfolios.  They have strong interpersonal capacities and they are effective and efficient influencers of stakeholders and change.

Our portfolio management accreditations include:  

  • MSP® Practitioner
  • Member of Association of Project Management 
  • Scaled Agile Framework Trainer (SPC)
  • SAFe Agilist (SA)

Product manager

Our product managers focus on ensuring successful delivery, on-going success and continuous improvement of digital products and/or platforms. They are experienced in creating and managing agile teams and stakeholders to drive a user-centric product vision and to iterate product benefits. They bring with them experience of business analysis, architecture, user experience, agile working and strong stakeholder and team management with a focus on driving client outcomes.

Product successes have included:

  • Customisation of an open-source content management platform, delivered in under six weeks onto desktop and mobile 
  • Creation of a B2B community backing portal that harnessed FinTech innovation and agile delivery.
  • We product managed the delivery of a new mobile component library for a major global Telco. which provided re-usable components for their global market teams.

Programme delivery manager

We have programme managers with rich experience of driving delivery of digital transformation and putting new digital services into operation. They are experienced in dealing with large multi-supplier, multi-agency teams, handling large scales of change, organisational complexity and agile delivery in complex stakeholder environments - our programme delivery managers can be relied on to lead diverse teams towards out-of-the ordinary outcomes.

We are working on some of the largest change programmes across the public sector, at the Home Office, Department of Work & Pensions and in Health and have additional experience of driving digital transformation in the private sector specifically in retail with John Lewis, in  travel with major airlines and in FTSE100 technology companies. We recognise that digital transformation demands changes to working practices, operating models, organisational capabilities as well as the technical delivery of new online services. 

Quality assurance 

Our Quality Assurance teams have deep domain expertise in the industries they work in, combined with expertise of test methods and best practices to ensure effective and efficient testing. Our teams have built a solid delivery track record of complex programmes in traditional, hybrid and agile delivery models. They use manual and automated tests across a range of conditions. Our test management practitioners have solid record of  formulating and implementing test strategies, delivery assurance of multi-vendor complex programmes of change and recovery of troubled projects/programmes.

We don’t leave quality to chance, instead we bake quality into the delivery life cycle through a number of techniques and practices such as static testing of requirements, collaboration with development to promote code quality, drive increased unit test coverage and build automation as a safety net for the delivery teams.  

Service manager

Our service managers have a strong track record delivering end to end digital services which are designed and specified based on user-centred methods and a complete insights into the channels, devices and technologies which define the service ecosytem.

Our Service managers have experience in:

  • Enabling national health researchers to reach the widest possible audience for a service we designed, developed and implemented with them to recruit citizens into clinical health trials.
  • Integrating offline and online channels for a charity delivering financial and legal advice. 
  • Innovated with the Met Office to capture crowd-sourced weather observations and turn it into valuable data.

Technical architect

We have a broad range of TOGAF and ITIL® qualified architects.  They are often at the heart of complex programmes, valued for their technical expertise as well as their communication and influencing skills working with  project teams. Our architects bring with them a range of strong domain knowledge applicable to digital projects and programmes including; online platform, mobile, security, data, infrastructure and cloud experts. They are experienced in breaking down complex problems into deliverable steps and work across a broad range of technologies and platforms. They have worked in large scale public and private sector programmes of service transformation.

Our Technical Architects specialise in:

  • High-volume, multi-channel systems
  • Customer-facing and back-office systems
  • Creating new capabilities and working within the constraints of incumbent systems 
  • Specifying COTS products and specifying supplier inputs and infrastructure.

User researcher

Our user researchers come from Human Factors, HCI and ergonomics backgrounds, equipped with deep skills in observing users and helping product owners to turn insight into digital innovation across multi-channel and multi-device ecosystems. Our experience includes:

  • Designed and executed a pan-European research programme for a home heating company to turn users' fear of their home boiler into new products they would welcome into their home.
  • Synchronised Agile delivery cycles with usability testing to speed up digital recruitment of citizens into clinical health trials. 
  • Engaged with hundreds of weather enthusiasts to design a crowd-sourced observation platform that has provided new data and income streams for the MET Office.

Web operations engineer

Our specialists can help you to support a wide range of current and emerging technologies. They run the systems that allow developers to build software that is easy to deploy, support and scale. Our engineers have the skills and experience to operate, support and manage solutions having operated a provide a broad range of services including end user helpdesk, cloud infrastructure monitoring, operations & management, DevOps, application & database support, third-party & vendor management, and ITIL®-compliant incident, problem and change management.

Contact us

To speak further about our digital specialists and specialisms, or to find out how we can help drive delivery of your digital ambitions, please do not hesitate to get in contact.

Contact us


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