Skip to content

CGF Global Summit 2021

Unilever and PA reveal a ground-breaking predictive tool

Reflections on the CGF Global Summit 2021

From 21-24 June 2021, the Consumer Goods Forum (CGF) Global Summit convened the leaders of the industry, to discuss the new normal and the challenges and opportunities it presents for global brands.

This flagship annual conference was virtual for the first time – having been cancelled in 2020 due to the pandemic – and the PA team was there throughout. Across keynotes, panel discussions and fireside chats with global C-suite leaders, we heard three encouraging themes:

  1. Sustainability is top of the agenda – companies’ emphasis on this has accelerated due to climate change, with brands moving from making individual commitments and statements to driving more urgent action
  2. Collaboration across the industry is essential; system-wide problems require system-wide solutions. The answers will be in new partnerships, alliances, innovation and technology.
  3. The acceleration of trends due to the pandemic requires companies to foster human ingenuity and create a shared sense of purpose. Companies should trust and empower their people to find solutions to the unprecedent problems posed by the pandemic and climate change.

We presented CASI, our unique predictive tool, at the CGF Global Summit.

Shortlisted for Initiative of the Year at the 2021 Business Continuity Awards, CASI is a live dashboard that harnesses and transforms open data to unlock real-time monitoring and predictive intelligence on COVID-19 trends, from a global and regional level down to individual sites worldwide – with 75% prediction accuracy for 30-day forecasts.

Unilever teams access CASI over 800 times daily to safeguard their 149,000 people and global supply chain.

Explore the exciting opportunities CASI represents beyond the pandemic – from global trends to reimagining work, to predicting consumer behaviour.

Meet the speakers

Picture of Wei Ling Lim

Wei Ling Lim

General Counsel, Global Supply Chain, Unilever

Wei Ling Lim

General Counsel, Global Supply Chain, Unilever

Wei Ling joined Unilever in 2011 after 17 years in private practice. Wei Ling together with her team supports Unilever’s Supply Chain, Procurement and UniOps teams across all regions. Wei Ling also leads Unilever’s Legal Digital Transformation Program (Future First) including the Global Contract Automation Program (Smarter Contracting) and Virtual Legal Repository Program (One Legal). Wei Ling is based in London.

Picture of Wil Schoenmakers

Wil Schoenmakers

PA Global Head of Consumer, Retail and Manufacturing

Wil Schoenmakers

PA Global Head of Consumer, Retail and Manufacturing

Wil leads PA’s activities in consumer goods, retail and manufacturing globally, partnering with many of the world’s largest organisations to identify, develop and launch new solutions that create opportunity from complexity. Prior to joining PA, Wil held various global management roles at Procter & Gamble.
At CGF Global Summit, Wil and Unilever will reveal a ground-breaking predictive tool that accurately predicts Covid-19 trends from a global and regional level right down to individual site level.

Picture of Richard Chamier

Richard Chamier

PA Data Analytics Expert and CASI Development Lead

Richard Chamier

PA Data Analytics Expert and CASI Development Lead

Richard leads a multidisciplinary team of experts across several PA-Unilever initiatives that support Unilever’s operational resilience and accelerate its digital transformation globally. Richard advises some of the world’s largest organisations on how to harness the world of open data to deliver meaningful and predictive insight.
At CGF Global Summit, Richard and Unilever will reveal a ground-breaking predictive tool that accurately predicts Covid-19 trends from a global and regional level down to individual site level.

About the summit

The Consumer Goods Forum (CGF) Global Summit is the flagship event for the consumer goods industry, exclusively reserved for CEOs and C-level executives from the CGF's members.

The Summit is where consumer goods manufacturers, retailers and their suppliers meet to discuss future trends, network and share knowledge and best practices to overcome today’s most pressing challenges.

At this year’s Summit, we showcased our work with Unilever on the next generation of predictive intelligence, CASI.

More about PA

Consumer and Retail

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Share further
  • Email this article
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon

Sustainability

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Share further
  • Email this article
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon

About us

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Share further
  • Email this article
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon