Biomimicry whale

Can a humpback whale capture kinetic energy from the wind?

Creating customer-centric designs

Did you know that many wind turbines have an efficiency of just 40 per cent? Surprisingly, humpback whales are providing the inspiration for an improved design – the gnarled edges of their flippers ‘grip’ the water better, reducing drag compared to smooth blades.

At our Global Innovation and Technology Centre,  we developed recyclable gin packaging that improves sustainability while reducing costs for Scottish spirits distillery, Dunnet Bay Distillers.

Dunnet Bay Distillers: Developing lightweight recyclable packaging for a craft spirits company

We recognise the value of great design, balancing form and function to deliver results. For example, we reimagined the home rowing machine for Hydrow, drawing inspiration from racing boats on moving water, classic cars and iconic furniture. The result is a connected rowing machine disguised as a piece of beautiful sculpture.

We worked with Photobox to re-build, modernise and improve their creation studio product – which allows users to create personalised products.

Great design reaches across physical and digital products and services throughout sectors. Across industries, we:

  • Designed a wearable foetal heartrate monitor for Monica Healthcare, a manufacturer of innovative devices, to free up hospital beds by allowing expectant mothers home.
  • Collaborated with Guide Beauty to help reinvent makeup application in a way that makes it easier for all users
  • Revolutionised the experience of HSBC’s customers in 55 markets by designing and developing new digital services that reduce on-boarding from months to hours

About PA

We believe in the power of ingenuity to build a positive human future. As strategies, technologies and innovation collide, we create opportunity from complexity. Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster.

Contact the team

We look forward to hearing from you.