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Global Innovation and Technology Centre

Our Global Innovation and Technology Centre in Cambridge UK, is the heart of PA’s international network of design, engineering and innovation centres. It’s where we turn ingenious ideas into physical and digital reality.

From medical devices to manufacturing equipment, from consumer products to digital experiences, it’s where we create, prototype, test and build technology-based solutions to our clients' most important challenges.

Floor 2
Floor 1

10,000

square meters of design studios, scientific laboratories and engineering workshops

300

scientists, designers, engineers and technologists

40,000

innovations delivered across industry, government and defence

End to end expertise

Understanding and exploiting the complex interplay between consumers, brands and the physical and digital worlds they inhabit, is critical to business success.

We access user communities world-wide to conduct strategic market research and analyse wide ranges of data to reframe problems, uncover user needs, articulate business opportunities and form new hypotheses. Using our own Observatory and a mix of analytical and evaluative human factors methods, we test and prove product concepts that are compelling, safe, effective and easy to use. We unify teams around a shared vision for the future.


Design has always been about envisioning exceptional products. And now, at a time when the speed and quality of innovation is critical to business success, design can offer so much more. By amplifying design with science and engineering, we conceive and deliver ingenious new products, services and experiences, driving innovation further, faster.

By combining user needs and business goals with our expertise in technology, industrial design, mechanical, electrical and software engineering, we solve incredibly complex design problems with elegant, functional solutions.



From cutting costs to embracing new technologies or producing new-to-world products, we can help global organisations reinvent their manufacturing capability.

Our cross-sector manufacturing and engineering teams specialise in using new materials and technologies to improve efficiency, reliability and sustainability. They develop new machines from the ground up and find adjustments and technological additions to integrate with your existing plant, control systems and people. As the world redefines supply chains globally, we ensure manufacturing processes evolve to meet the challenge.


We help you harness the full potential of data and connectivity. Our data scientists devise systems for gathering more relevant data from your existing processes and networks, as well as ways to extract actionable insights from the information. Our expertise in machine learning and AI delivers advances in automation and predictive analytics to drive competitiveness and growth.

We also develop solutions to complex digital ecosystem problems, defining multi-channel digital experiences founded on user research. Our teams cover experience strategy, TCE, UX and UI, information architecture, content design, prototyping, user testing, dashboard and data visualisation, IoT, embedded interfaces and more.

We make sure your organisation is designed to deliver incremental and breakthrough innovation, so your organisation can grow and stay ahead of the competition. Using our extensive innovation experience across organisations and sectors, we’ll help you align innovation to business strategy, improve research and development effectiveness, reduce time to market and deliver a roadmap for the technologies you should develop, acquire and evolve.

Our intellectual property experts will help you devise a strategy that optimises your investments and protects your competitive advantage.


Understanding and exploiting the complex interplay between consumers, brands and the physical and digital worlds they inhabit, is critical to business success.

We access user communities world-wide to conduct strategic market research and analyse wide ranges of data to reframe problems, uncover user needs, articulate business opportunities and form new hypotheses. Using our own Observatory and a mix of analytical and evaluative human factors methods, we test and prove product concepts that are compelling, safe, effective and easy to use. We unify teams around a shared vision for the future.


Design has always been about envisioning exceptional products. And now, at a time when the speed and quality of innovation is critical to business success, design can offer so much more. By amplifying design with science and engineering, we conceive and deliver ingenious new products, services and experiences, driving innovation further, faster.

By combining user needs and business goals with our expertise in technology, industrial design, mechanical, electrical and software engineering, we solve incredibly complex design problems with elegant, functional solutions.



From cutting costs to embracing new technologies or producing new-to-world products, we can help global organisations reinvent their manufacturing capability.

Our cross-sector manufacturing and engineering teams specialise in using new materials and technologies to improve efficiency, reliability and sustainability. They develop new machines from the ground up and find adjustments and technological additions to integrate with your existing plant, control systems and people. As the world redefines supply chains globally, we ensure manufacturing processes evolve to meet the challenge.


We help you harness the full potential of data and connectivity. Our data scientists devise systems for gathering more relevant data from your existing processes and networks, as well as ways to extract actionable insights from the information. Our expertise in machine learning and AI delivers advances in automation and predictive analytics to drive competitiveness and growth.

We also develop solutions to complex digital ecosystem problems, defining multi-channel digital experiences founded on user research. Our teams cover experience strategy, TCE, UX and UI, information architecture, content design, prototyping, user testing, dashboard and data visualisation, IoT, embedded interfaces and more.

We make sure your organisation is designed to deliver incremental and breakthrough innovation, so your organisation can grow and stay ahead of the competition. Using our extensive innovation experience across organisations and sectors, we’ll help you align innovation to business strategy, improve research and development effectiveness, reduce time to market and deliver a roadmap for the technologies you should develop, acquire and evolve.

Our intellectual property experts will help you devise a strategy that optimises your investments and protects your competitive advantage.


Exceptional client work

Achieving the impossible

With the coronavirus pandemic escalating and the country fast running out of life-saving ventilators, the UK Government asked PA to lead one of the largest mobilisations of innovation, science and engineering since the Second World War. Against all odds, the UK Ventilator Challenge made sure that everyone in the UK who needed a ventilator got one.

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Revolutionising cell and gene therapy manufacturing

Ori’s platform technology has the potential to enable the production of cell and gene therapies at market scale, for market relevant cost, making it possible for patients to get access to high quality, affordable cell therapies earlier in the treatment pathway. As Ori’s design and development partner, we are accelerating product development towards launch.

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Developing lightweight recyclable packaging for a craft spirits company

Dunnet Bay Distillers, a Scottish distillery that makes the award-winning Rock Rose Gin, wanted to reduce its environmental footprint as it grew its business. We helped develop recyclable spirits packaging that eradicates the need to use a single use bottle and also reduces costs.

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Using the power of design to accelerate the adoption of zero-emission road transport

The Office for Zero Emission Vehicles (OZEV) wanted to encourage more people to switch to EVs. So, we teamed up with the Royal College of Art to design the blueprint for an emblematic chargepoint as recognisable as Britain’s red post boxes or black cabs.

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Developing a low-cost approach to producing sustainable packaging

PulPac have developed an innovative production method that can replace single use plastic at a lower cost. From circular product design, to material science and manufacturing process development, our multi-disciplinary skilled teams enabled PulPac to rapidly grow and scale its technology.

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A global design, innovation and technology community

We’re an integrated team spanning across our headquarters in London, UK, our Global Innovation and Technology Centre in Cambridge, UK, and our US studios in San Francisco and Boston. Wherever you go, you’ll meet people passionate about tackling tough innovation challenges through design, engineering and technology.

Get in touch to discuss how you could make use of our centres