Innovation is the only sustainable competitive advantage
Research clearly shows that the structured development of breakout products and services is key to profitability. PA offers a range of strategic creative services to help companies identify, develop, manage and deliver breakout innovation.
Services
Gain the upper hand
To gain competitive advantage, companies must first understand their customers’ needs better than the competition. While most market data is historic, we focus on what will happen next in consumers’ desires, markets, and technology, combining rigorous analysis with our designers' intuition to help clients scope opportunities, define problems and build better design briefs. These services include:
- market analysis
- design trend mapping
- product auditing.
Harness future uncertainties
Immense amounts of effort have been exerted in reducing the product development cycle with the widespread adoption of rapid product development methodologies. However, while these bring products to market quicker, the greatest challenge still remains how to identify the next lucrative opportunity to fuel the development pipeline. PA has developed FutureWorlds to help address this.
Innovation is about doing it, not just talking about it!
Our customised innovation workshops, run in collaboration with other groups in PA, are tailored to meet each client’s innovation objectives, and are used to generate fresh insight, kick-start innovation programmes, rapidly fill an innovation gap and build cross-functional teams. Our real-time visualisation skills dramatically improve the quality of workshop outputs.
Discover your next champion
Our Concept Management Process guides clients from generating a great spectrum of ideas through to a structured, valued and integrated short list, providing the confidence and commitment to take a breakout concept forward to be capitalised on.
Satisfaction guaranteed
We routinely use quality function deployment (QFD) to empower companies to deliver products with that vital ‘wow’ factor. QFD links the vocalised and unspoken wants of the consumer with the design process to develop products which accurately match their needs - and then exceed them in the areas which generate most value.
Create a lasting impression
Brand development - consumers are looking for greater authenticity, consistency and entertainment from the products, packaging and environments they interact with. We help companies develop and distil the outward manifestation of their brands’ characteristics (tangible and intangible) into unique product offerings which forge unforgettable links with consumers.
Further information
For further information on PA's industrial design capabilities, please e-mail: innovation@paconsulting.com or call +44 1763 267492
