Successful product delivery is characterized by:
- meeting the needs of the consumer
- attracting the consumer through design of product, pack and merchandising
- positive differentiation from competitors
- building the brand's strengths
- delivering the functionality that the consumer wants - reliably
- effective manufacturing delivering lowest cost manufacture
- launching at the right time and on time.
To deliver competitively, companies need to implement best practice in:
- market trend analysis and opportunity identification
- competitor analysis
- ideation and concept development
- rapid prototyping
- market research
- risk analysis and reduction
- complex project management
- product design
- process development.
This is further complicated by the fact that new products tend to incorporate new technologies in either the product or process that are not core to the company skill base. All too often companies
focus on controlling elements of the programme that actually have little impact on commercial
success.
PA's research shows that the greatest negative impact on profit is delayed launch, while one of the smallest impact is a considerable increase in development costs - yet most companies operate the tightest control on development cost, not project timeframe.
PA has many years' experience of helping clients to develop effective new products, either by taking on the development role or assisting with parts of the process where the client needs external support. With a track record of effective product design development and launch in sectors including healthcare, food and drink, consumer products, white and brown goods and telecoms.
PA has the skills and experience to ensure your next product is delivered effectively.
Contact us
For further information call +44 1763 267492 or e-mail: innovation@paconsulting.com
Case studies in competitive product delivery
Critikon - Increasing competitiveness of patient-monitoring equipment for the health sector
SmithKline Beecham - Ribena Smoothie - putting the ‘fast’ in FMCG
Bosch - Designing and developing the DMO 10 digital metal detector
Eircell - Swift assessment and evaluation of potential GPRS providers
