In our experience, many companies still consider marketing as a 'glamour' function – often not seen as essential as Finance, Human Resources or Information Systems. As a result, many companies have not given marketing the strategic or operational attention that PA believes it deserves. Our approach to designing world class marketing and customer experiences for clients focuses on the strategic, operational and business case layers that all need to be in place to deliver a compelling experience and maximise ROI for the business.
Developed and refined over a number of years, PA's offering uses a blend of intellectual methodologies and pragmatism, combined with analytical rigour, to develop and deliver solutions that are tailored to our clients' needs - we practice what we preach, and therefore we do not believe in a one-size fits all approach. Our clients have strongly favoured this differentiation, and we continue to help our clients by working hand-in-hand to ensure our ideas get translated into meaningful actions that can be effectively implemented for mutual customer and corporate benefit.
Our strategic marketing expertise
This includes:
- creating world-class product, marketing and sales propositions
- designing effective customer segmentation models that can be used for 'real-world' operational analysis
- calculating the return on investment and value generation of sales and marketing activity
- developing innovative brand and communications strategies to deploy tactical marketing activity and creative messaging.
Our operational marketing capabilities
Our strategic marketing expertise is complemented by a wide range of operational capabilities:
- analysis and development of efficient sales and marketing processes
- creating future customer experiences that can be translated into financial and shareholder value benefits
- channel management designs that optimise traditional and new media routes to partner organisations and customers.
Capturing customer value
Understanding the needs and value potential of customers is key to maximising business value. But many businesses have some fundamental disconnects in their organisation - often due to the lack of consistent information to support decision-making.
For example, IT departments are finding it difficult to deliver the management information that business users need; CEOs are trying to manage by economic profit, but their business units cannot provide the right information; Sales and Marketing want to know where best to invest their budget, which customers they should go after and where they should focus retention efforts.
To read more about our CCV proposition, please click here.
Our track record
PA has significant experience in carrying out such assignments for leading-edge brands and SME enterprises across the Telecoms, Retail, Media, Government, Manufacturing and Financial Services sectors. Below is a selection of case studies where PA has added significant value to our clients' business and their customers.
