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Competitive customer offers


Building propositions that will dominate your market 

To maximise the potential of your products and services, you need to differentiate your offer in the market. If your margins are declining – despite your best efforts at cutting costs and driving efficiency in the operation – differentiation could be the key to success.

We can help you differentiate your customer offers to establish or safeguard market dominance. Our approach helps you to develop a set of targeted products or services that meet customer needs, while exploring possible choices and trade-offs in proposition characteristics and price, and their impact on differentiation. We will give you practical answers and a clear roadmap – and we can build upon this work by helping you to develop the business case for new products or services.

Expect increased revenues and market share arising from winning value propositions that are compelling to your most important customers, and economically profitable for your business. 

We helped a global media company understand the value of its intellectual property and develop a new suite of market propositions with a forecast value of over £20m.

We can work with you to:

  • identify and prioritise customer needs and issues 
  • develop a clear description of each new customer proposition 
  • quantify each proposition’s potential profitability through research and modelling 
  • develop the full business case for a proposition, identifying projected revenues and providing supporting evidence 
  • produce compelling pitch decks and proposals.

To find out how to maximise the value from your marketing strategy, please contact us now.

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