Meaningful market analytics start with quality market research
PA's market research experts provide the full range of state-of-the-art research into markets and data analysis that is needed to help clients solve mission-critical business problems. Our services include the following:
Market research design
This initial stage begins with an assessment of client needs and a review of existing materials and research. Questionnaire development, data collection methodology, population and sampling issues, and statistical estimation and analysis are considered jointly during the research design stage (before data collection begins) to ensure high-quality results.
Questionnaire development
PA works closely with clients to understand their study objectives and researchable questions. We then develop reliable and valid survey items and efficient survey instruments that can be implemented by mail, phone, Internet, in person, or through a combination of these methods.
Sample design
Sample frames are developed to ensure unbiased estimates for each subgroup of interest at desired levels of precision. Frequently used sample designs include simple random sampling, stratified random sampling, purposive sampling, cluster sampling and a specialized 'bus-route' sampling method for access site surveys.
Data collection methodology
PA's Market Analytics specialists offer full in-house data collection and data processing capabilities to clients. PA chooses data collection procedures to minimize costs and maximize the effectiveness of the information collected. We maintain strict quality control standards for all phases of data collection projects.
We implement both qualitative and quantitative data collection methods. Qualitative data collection methods include focus groups, in-depth interviews and cognitive interviews. Quantitative data collection methods include mail and Web surveys, computer-assisted telephone surveys, personal interview surveys and mixed mode surveys (combinations of the above).
Supplemental data
In addition to the primary data collection methods described above, we also use supplemental data sources, such as Dun and Bradstreet files, syndicated research reports, existing databases and publications. Secondary data are typically used to:
- provide background data or baseline measures for designing new research
- identify themes, concepts and established conclusions from prior research
- capture and integrate additional customer data to add variables for analysis.
