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Sweet sold music

Sweet solid music  

Hong Kong, China, 2011

She has spent the past decade helping shape the music market as we know it today, leading the industry initiative to deliver the seamless distribution and charging mechanisms we take for granted. Now she is moving into television, 2020 magazine visits Lu pang to find out what she is up to.

So Lu Pang, tell us how you got into the music industry?

"Well, I was born in Hong Kong back in the seventies, read computer science at university, and after traveling I took a job at Fake Networks, working on media player software.  After a few years, I realized IT wasn’t quite what I was looking for so I moved over to managing projects for Nosy Music. The biggest project was monitoring usage of Napster before it started charging for content. Actually, I think some of our data might have been used in the lawsuit that forced it into legal downloads.  Then in 2003, I got a job at Outertrust, managing a team that was working with the major record labels on protecting their revenue streams from digital piracy."

Please note: the characters, businesses, corporations and events portrayed in this article are fictitious. Any similarity to any person living or dead, or existing legal entity, is merely coincidental

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Sweet solid music

IT innovation 'Foresight' papers that further explore this scenario are:

Digital rights management  Digital rights management
Home entertainment convergence  Home entertainment convergence

 

* Full index of downloadable Foresight papers